Until the end of the year Huawei is promoting its new smartphone, the Nova 9 on the 3,000 square meters of the glass facade of the Cnit.
The latest Huawei is displayed in giant on the oldest building in La Défense. Until the end of the year, the Chinese electronics giant is promoting its new smartphone, the Nova 9 on the large glass facade of the Cnit. This extraordinary adhesive backing is visible to the tens of thousands of passers-by who daily walk the square in front of the business district.
This advertising medium, like that of the Westfield Les 4 Temps façade, is marketed by Athem on behalf of Unibail-Rodamco-Westfield, the owner of the two centers. In addition to the many campaigns offered by Samsung in recent years, several brands have followed one another on the Cnit since the marketing of this medium, such as Sonos, Renault, Aviva, Orange, Qatar Airways, Nike, Audi, Leff or even Seat and Volkswagen.