For some time now, the Under Armor brand has been impossible to miss when looking for sportswear. So much so that it represents a serious competitor to Nike and Adidas. But what is the value of Under Armor clothing? We give you our opinion in this article.
Under Armor’s story
It only took about twenty years for Under Armor to become one of the most popular sports apparel brands in the world. The Washington side was founded by former NFL player Kevin Plank in 1996..
At that time, the young man remarked that the shirts worn by football players under the shoulder pads were not at all designed for this sport. Soaked in sweat, sticky, heavy: they are especially unpleasant to wear. So at the end of his studies he sought to develop a product that athletes could wear without feeling it. A technical T-shirt that wicks away sweat and residual light. This is how he developed ColdGear fabric and traveled to the East Coast of the United States with T-shirts in the trunk of his car to present to sports teams in the area.
Success is fast on time, and Kevin Blank manages to impress a first team at a high level. Word of mouth does the rest and Under Armor (“under the armor”, in reference to the famous shoulder pads) is taking advantage of the growing fame.
The first advertising spots, since 2003, amplified this phenomenon, to the point that the brand caught the eye of investors. In 2003, Rosewood Capital injected $12 million and two years later, Under Armor went public, raising an additional $150 million!
The device was launched and nothing seems to be able to stop it: Under Armor is equipping more and more athletes and regularly developing new innovative materials. Her wardrobe is expanding and she is also targeting the general public, men, women and children. Yes, but here it is: She still struggles to define herself outside of American borders. His reputation allows him to sign contracts with internationally known athletes, From tennis player Andy Murray to basketball player Stephen Curry, to NFL star Tom Brady. Close to home, Under Armor was able to make a name for itself on the rugby courts, becoming the official equipment supplier for Wales and ASM Clermont Auvergne in 2010.
Despite some controversy (Kevin Plank speaking during Donald Trump’s presidency, questionable accounting practices, etc.), Under Armor keeps its track and has been able to associate with Adidas as the “Second Sportswear Brand in the World”.
In the spring of 2016, the now Baltimore-based company signed an exciting contract with Dwayne Johnson. The result is Project Rock, a collection of clothing and footwear designed to allow men “to achieve their goals like never before and, better yet, to enjoy the task”.
We saw in Under Armor
Going public with Dwayne Johnson on his site and his various means of communication, we can’t say Under Armor is hidden.
But it should not be limited to the image of this brand’s “nag”, because the clothing of the brand has nothing to envy from those of Nike or Adidas (to name a few). The pattern may certainly be more complex, but the price-performance ratio is very good. Comfortable and versatile, Under Armor products are very valid references to prepare you for your next workout.
Under Armor’s best clothes
Since its launch in 2016, it has become “Project Rock” became inevitable. The brand likes to point out that all of the items in this collection are “personally approved by Dwayne Johnson,” like this men’s tank top that only reveals its message when exposed to moisture. In other words, once you’ve trained enough and sweated well!
Other pieces of athletic wardrobe are also part of Under Armor’s bestsellers: T-shirts of course, but also shorts that combine all the expertise of the brand in terms of technical fabrics and comfort.
Engineered in ‘4-Way Stretch’, it molds to all shapes and contours to your curves, while ‘Iso-Chill Mesh’ wicks sweat and heat from the body to help you always feel comfortable.
Finally, Under Armor shouldn’t be limited to its own clothing collections. His sneakers are also very popular among athletesWhether the shoes are cut for jogging or fitness. Here again, technology is everywhere, whether with UA HOVR cushioning that “lifts you in the air” or with TriBase technology. Which improves contact with the ground, promotes natural movement and provides great grip flexibility during strength exercises..
Current Under Armor Promotions
Where do you buy Under Armor clothing?
If it does not have many stores with its own names, then the Under Armor brand can count on a strong distribution network, especially in the major sports brands (Intersport, Go Sport, Decathlon). It is also present “in physical” in villages of different brands (the village near Lyon) and on the Internet on several e-commerce platforms: About You, Asos, La Redoute, Sarenza, etc.
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